2008 Woodie Awards
New campaign gets people inspi(red)
Nikki Wilson
Issue date: 11/29/06 Section: Lifestyles
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A new campaign encourages consumers to go RED when searching for the perfect holiday gift. This doesn't mean putting on an angry face and start battling other shoppers for the last Nintendo Wii.
RED is a new project spearheaded by Bobby Shriver, chairman of DATA (Debt, AIDS, Trade Africa) and musician Bono and was created to raise awareness and money to help battle AIDS in Africa.
"Basically this is a new campaign just started a few months ago and the idea is to take a portion of the money from the sale of RED products and send it to the Global Fund," Maria Tautter, a freshman family and consumer science major, said. "It's nothing like stores that ask you to donate money and you get a keychain. You buy everyday products and that company with donate the money, not you."
The project was coined the name RED since the color reflects a state of emergency and the color of blood, which is one of the ways the HIV infection can enter the body.
The actual products that people buy are not the color red, although some can be available in red. Any brand that is involved with the campaign will bear the RED name and logo on the package.
"I first heard of RED on Myspace actually," Jason Hamilton, a sophomore history major, said. "They ran an ad for it on the homepage so I clicked on it out of curiousity. I thought you had to buy red items to support it but really if you just buy a product from one of the companies who are involved, the money gets sent to the foundation."
So far, six companies are involved with RED. Those six, which are Gap, Apple, Motorola, Converse, Giorgio Armani and American Express, have raised over $10 million to date for the foundation.
Gap offers a variety of clothes designed for the RED campaign that includes hoodies, shirts, jewelry, tote bags, jeans and more.
The most popular shirt for the campaign has a red background with white text that reads 'inspi(red).' Apple has also put out a limited edition bright red iPod nano for the campaign.
RED is a new project spearheaded by Bobby Shriver, chairman of DATA (Debt, AIDS, Trade Africa) and musician Bono and was created to raise awareness and money to help battle AIDS in Africa.
"Basically this is a new campaign just started a few months ago and the idea is to take a portion of the money from the sale of RED products and send it to the Global Fund," Maria Tautter, a freshman family and consumer science major, said. "It's nothing like stores that ask you to donate money and you get a keychain. You buy everyday products and that company with donate the money, not you."
The project was coined the name RED since the color reflects a state of emergency and the color of blood, which is one of the ways the HIV infection can enter the body.
The actual products that people buy are not the color red, although some can be available in red. Any brand that is involved with the campaign will bear the RED name and logo on the package.
"I first heard of RED on Myspace actually," Jason Hamilton, a sophomore history major, said. "They ran an ad for it on the homepage so I clicked on it out of curiousity. I thought you had to buy red items to support it but really if you just buy a product from one of the companies who are involved, the money gets sent to the foundation."
So far, six companies are involved with RED. Those six, which are Gap, Apple, Motorola, Converse, Giorgio Armani and American Express, have raised over $10 million to date for the foundation.
Gap offers a variety of clothes designed for the RED campaign that includes hoodies, shirts, jewelry, tote bags, jeans and more.
The most popular shirt for the campaign has a red background with white text that reads 'inspi(red).' Apple has also put out a limited edition bright red iPod nano for the campaign.
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